2018 Annual Report 2018

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O Semeia Institute

We work to transform protected areas into a source of pride for Brazilians.

What moves us?

We believe that natural and urban parks can be a source of wealth for Brazil, offering leisure opportunities and contributing to the generation of employment, income, and well-being for the population. Building different models of public-private partnerships to provide new resources and tools for the management of these spaces can help turn this potential into reality. The idea is to offer a quality service to society, ensuring that the parks fulfill their role of economic and social development while fostering visitation to raise awareness among the population about the relevance of park conservation.

How are we going to get there?

We support governments in the design and implementation of park partnership projects. We are a think tank and work with the production, systematization, and dissemination of knowledge, fostering the relationship between the public and private sectors. We seek to strengthen our network of supporters in order to leverage complementary vocations and increase the impact of what we do. Thus, we hope to help make society understand the potential of these partnerships and the parks themselves.

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Message from the Advisory Board and the CEO

Last year, we received good news about the agenda of park management partnerships in Brazil. Even at a time scarred by tremendous and varied uncertainties, programs of this nature flourished, and we were able to see the first results of a new wave of projects. Semeia had the opportunity to collaborate with many of them, either by sharing good practices on partnerships and project structuring, with the promotion and dissemination of initiatives, or with the negotiation with potential investors.

The agenda has advanced significantly on several fronts and in many ways – from the number of governments committed explicitly to rethinking the management of their parks to society's growing interest in the subject. From Pau-Brasil National Park, in the state of Bahia (BA), to Campos do Jordão State Park, in the state of São Paulo (SP), from Ibirapuera Park (SP) to Itatiaia National Park, in the state of Rio de Janeiro (RJ), initiatives have advanced in the three levels of government, covering both natural and urban parks.

A good example is the fact that Brazil passed a law (13668/18) that defines the rules for the allocation and application of resources for environmental compensation and the hiring of personnel for a period of time determined by the Brazilian Institute for the Environment and Renewable Natural Resources (IBAMA) and the Chico Mendes Institute for Biodiversity Conservation (Chico Mendes Institute/ICMBio). Such law provides legal certainty and allows the resumption of the national parks’ concessions program. Another example is the adoption of integrated concession models, which guarantees more comprehensive and systemic management to the parks, which enhances tourist use, broadens and improves user experiences, and offers means to support conservation and socio-economic development.

The improvement of these two aspects also contributed to making the parks' business opportunities more attractive. In 2018, we were able to observe the entry of new players interested in investing in these spaces and establishing partnerships with the government, as well as strengthening the operation of concessionaires already active in Brazilian parks, reinforcing the evidence this is an emerging market.

Recognition of the agenda’s relevance and how it is needed is given by both the press and society in a broader way. Such context reinforces Semeia's responsibility as an institution that seeks to explain the role, limitations, and importance of partnerships for parks and the population – a colossal work evidenced by the growth of our presence in the media.

It is also in this light that we welcome greater acceptance of society regarding the implementation of new models involving the private sector in the management of parks. In this sense, it is worth mentioning the results of the survey "Brazilian Parks: Public Perceptions”, which demonstrates this behavior change, possibly as a result of better understanding of concessions as tool for improved park management.

We would also like to mention the interest of prestigious international organizations, such as the World Bank and the United Nations Office for Project Services (UNOPS), with which Semeia has established partnerships,so that, together, we can promote the sector’s development.

We believe that Brazil has reached a new level in the partnership debate, one that serves as a tool for the improvement of park management, which is something that tends to deepen as more and more governments open their doors to the agenda – which does not mean that the learning curve has ended. On the contrary, we still see many steps to be taken in the process of developing these partnerships, including learning from the mistakes and successes of the new partnerships that have been implemented.

Such a scenario reinforces the need for monitoring and the role of Semeia as an observatory that tracks the sector's pace of development, especially if concessions are fulfilling what they propose to do. After all, park management partnerships are justified if they only ensure benefits for society, conservation, and the local economy.

At a time when the need for green spaces and contact with nature grows at the same rate as global urbanization, the role of parks as spaces for leisure, health, and well-being increases and strengthens, complementing their importance for socio-economic development and nature conservation. To (re)think the management of these areas is, therefore, to seek ways to guarantee their sustainability so that their potential is met and their benefits are in fact - and increasingly - available to Brazilians.

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Helping governments take care of the parks

Work

We believe that partnerships between the public and private sectors are a possible way for Brazilians to have access to well-kept parks that are set to receive visitors and can contribute to the country's economic and social development.

We support governments at all levels - federal, state, and municipal - in structuring and implementing their parks partnership programs, seeking to actively collaborate to create a legal and institutional environment appropriate to the fundamental needs for these initiatives to be successful. We have identified approximately 70 parks, between natural and urban parks, for which the government intends to develop partnerships. Of these 70 parks, at least 34 have duly constituted teams that are ready to advance with the projects.

Governments Supported

  • Federal Government (ICMBio)
  • State of São Paulo
  • State of Mato Grosso do Sul
  • City of São Paulo (SP)
  • City of Porto Alegre (RS)
  • City of Salvador (BA)
  • City of São José dos Campos (SP)
  • City of Nova Petrópolis (RS)

Case

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4. Development of the Public-Private Partnership Market for parks

We believe that the interaction and exchange of experiences among private sector representatives are fundamental for the expansion of the number of companies willing to invest in Brazilian parks. In 2018, the appearance of new players interested in investing in these spaces and the strengthening of operationally active dealers can be considered the most tangible result of this front; something Semeia fostered for since its inception.

In the last year, Semeia has once again promoted a series of initiatives aimed at promoting the construction of a positive agenda to expand and strengthen the private sector's involvement in park management in partnership with the government.

In all, four meetings were held with the purpose of discussing good practices and fostering a joined reflection on the sector's advances and challenges, with the participation of the following institutions: Cataratas do Iguaçu S/A, Aron Birmann Foundation, Green Heart Conservation Company, Hope Serviços, Hotel Invest Canteras e Associados, Natureza Urbana, Parquetur, Radar PPP, and Socicam e Vallya.

A luncheon held in November was attended by 15 representatives of the private sector

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Spreading knowledge

We produce, systematize, and disseminate knowledge about park management. We aim at contributing to the development of innovative and sustainable models in Brazil through which governments can, in partnership with the private sector, improve park management, provide better services to society, and ensure that people enjoy the benefits generated by these spaces.

Get to know the studies published in 2018:

Map of Park Partnerships in Brazil

Semeia developed the Partnerships Map, to systematize and give greater visibility the park partnership projects in Brazil. The map is a free online tool that offers society a comprehensive list of Brazilian parks and partnership modalities in force or the implementation phase.

The platform allows society and academia access to qualified information on partnership initiatives for park management, from which, public agents learn and draw on the experience of other governments. The private sector has systematic access to business opportunities in parks.

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Engaging with the cause

We believe in the importance of creating forums for disseminating knowledge that favors the society's qualified involvement, contributing so that more Brazilians establish ties with the parks and become aware of the importance of rethinking Brazilian park management, as well as developing and implementing innovative and sustainable models.

Scholarship

Semeia supports professional development related to park management, promoting contact with innovative approaches and international success experiences.

In 2018, the International Mobile Seminar on Planning and Managing Tourism in Protected Areas scholarship was awarded to Mauro Castex, São Paulo State Forestry Foundation's concessions coordinator, where he has been

directly involved in the implementation of São Paulo state parks' first concessions, namely Campos do Jordão and Cantareira.

The Semeia Scholarship Program has been in existence since 2011 and has already sent 11 Brazilians to Colorado State University (CSU), a world reference in protected area planning and management.

Events Participation

We understand participation in events and debates as a fundamental instrument for dialogue with diverse sectors of society, to collaboratively build the park partnership agenda and disseminate the cause among specific audiences.

To this end, in 2018, we participated in meaningful dialogues promoted by various entities, from control agencies and park users to academia, private consultants, governments, and NGOs.

Annual Growth

Check out the 2018 main events in which Semeia was present:

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Semeia in the News

Presswork is essential for Semeia's purpose of explaining to society the role, limitations, and importance of partnerships for parks and the population. In 2018, we achieved significant growth in the return of spontaneous media, also expanding the coverage of the regional agenda, thus ensuring greater penetration of the issue with the public.

Total Press Releases
Estimated Media Return

Main News Articles

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Partnerships

Semeia believes that it can only make protected areas a source of Brazilian pride by networking with strategic players and related stakeholders. Therefore, we work in partnership with other organizations that also pursue innovative solutions for public service improvement and the transformation of Brazilian park management.

In 2018, in addition to the vital work developed with our traditional partners, in particular, the Pro-UC Coalition, we established new partnerships, this time with international organizations for technical cooperation and agenda multiplication, namely: World Bank and UNOPS (United Nations Office for Project Services).

Memorandum of understanding for joint action in park partnership projects, based on the sharing of knowledge, experiences, and good practices related to project structuring, advocacy and promotion of innovative and sustainable models for park management.

We work alongside other institutions in the Pro-UC Coalition aiming at the expansion and consolidation of a system of representative, effective, and sustainable conservation units, with their values recognized by society and put into the country's developmental plans. In 2018, the partnership between the various organizations of the Coalition Pro-UC resulted, among other actions, in the publication of the book “Quanto vale o verde: a importância das unidades de conservação brasileiras” (Portuguese for “How Much is the Green Worth: The Importance of Brazilian Conservation Units”).

Semeia has been working in partnership with CSU since its first year of operation, offering scholarships for courses taught by the American university in protected area planning and management. In 2018, the State of São Paulo's Forest Foundation's concessions coordinator was selected to participate in the International Mobile Seminar on Planning and Managing Tourism in Protected Areas.

Semeia and the Getúlio Vargas Foundation (FGV) jointly developed the research project entitled "Management of Urban Parks," aiming at producing relevant knowledge to promote the good management of these spaces. In 2018, the partnership resulted in a study and a seminar, both with the theme "Legal Models Applied to Urban Park Management."

Infra2038 was created at the end of 2017 to promote the development of Brazilian infrastructure and contribute to have Brazil among the top-20 countries in the Global Competitiveness Ranking “infrastructure” sub index by 2038. Semeia's CEO contributes to the initiative by leading activities focused on social infrastructure development.

Memorandum of understanding for the sharing of experiences and good practices related to park project structuring, dissemination of tools and good practices related to park partnership management, as well as for strengthening the parks partnership agenda in Brazil.

Intersectoral traffic created to promote and spread diversified visitation in Brazilian natural parks. Seeking to stimulate structural changes in the way we understand, evaluate, plan, and execute the visitation management in national parks, supporting government initiatives moving in this direction.

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Economic and Financial Results

Application of Resources

In the year 2018, we continued with resource efficiency work. The reduction compared to 2017 was 13% and, compared to 2016, 20%.

Value Added
Statement (VAS)
See full results

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External Collaborators

Semeia works with companies contracted to carry out specific activities related to institutional management and project development.

Press Office: Tamer Comunicação Empresarial | Consultants/Supporters: Kleriston Karlos, Marco Aurélio Barcelos, Ricardo Silva | Accounting: RGM Consult | Digital Design and Communication: AtivGreen | Human Resource Management: Assessor Bordin | General Services: Hineni Terceirização | Information Technology: Trivor | Translation: Harkin Translations