1.Who we are

1.Who we are

The Semeia Institute

We work to make protected areas a source of pride for Brazilian women and men.

What moves us

We believe that natural and urban parks can be an important source of wealth for the country, creating opportunities for employment, income, leisure, and the population’s well-being. Building a variety of public and private sector partnership models to provide new resources and tools for managing these spaces can help make this potential a reality. This instrument creates new opportunities to offer quality services to society, allowing parks to fulfill their role in promoting socioeconomic development and encouraging visitation, raising the population’s awareness of the importance of conserving these areas.

How we are going to get there

We support governments in designing and implementing partnership projects in parks. We act as a think-tank, collecting, systematizing, and disseminating relevant specific knowledge and stimulating articulation between governments, private partners, and third sector entities to promote dialogues and make these partnerships viable. We strive to enhance operations in our network of supporters to leverage complementary vocations and expand the impact of our work. By doing this, we also hope to help society understand the potential of partnerships and parks themselves.

2.Message from the board and the CEO

2.Message from the board and the CEO

Instituto Semeia, through its collaborators, expresses its solidarity with the thousands of Brazilians who are grieving the loss of loved ones and the millions of vulnerable people who are having a hard time bringing income and comfort to their families. The COVID-19 tragedy hit the world as a whole, but it had an even greater impact in Brazil, warning us about the effects of the lack of responses from the public sector, the mounting evidence of the shameful inequality we tolerate in our society, and the deficient education of a people that, for the most part, was not able to understand the importance of safety and isolation measures and put them into practice, a fact aggravated by the behavior of leaders who disdain the guidelines supported by Science.

Even in this delicate scenario, which led parks and other protected areas to have their activities suspended for many months and to a reduction in the spending budget necessary for their maintenance and preservation, we continue to work intensively on our project. Now, even more than before, we believe it will contribute to social and economic recovery, improving the quality of life of our people and the positive projection of our country’s image abroad in the environmental area. These elements make us wake up early every day with the necessary energy to always do better, visualizing a country that can bring hope to all Brazilians.

In 2020, we celebrated the expansion of partnership and concession programs at the three levels of government, involving natural and urban parks, as instruments to support public authorities in conservation and to offer more and better services to the population. Projects such as the Aparados da Serra National Park (Federal Government), the Caminhos do Mar Nucleus of the Serra do Mar State Park (São Paulo State), and the Guaíba River Bank (Orla do Guaíba) Park (Porto Alegre) are examples that illustrate this evolution.

This trend should be deepened with the engagement of new actors, such as the National Bank for Economic and Social Development (BNDES), which, in partnership with Semeia, started a broad program to support state governments in structuring partnerships in parks. We also continue to monitor and contribute to projects from the Investment Partnership Program (PPI), which last year qualified nine more federal protected areas for its concession program, raising our parks to the status of strategic projects in the country.

The search for new models of management for protected areas requires a broad dialogue. Therefore, among Semeia’s initiatives in 2020, we highlight the launch of studies such as those featured in the Parques&Sociedade series and the SemeiaLive webinars, in which we discussed tourism, visitation, public health, diversity, volunteering, and other topics relevant to parks, reinforcing our role in the articulation and dialogue with diverse audiences.

With the same purpose in mind, we have increasingly dedicated ourselves to monitoring the management of parks, pointing out best practices, suggesting course corrections and, above all, enriching and qualifying a transparent public debate with the various stakeholders involved. In joint action with the United Nations Office for Project Services (UNOPS), we launched the publication Parks for Everyone – Suggestions for the Implementation of Urban Parks with a Gender Perspective, a tool to inspire the construction of more diverse green areas. With the Coalizão Pró-UC (Pro-CU Coalition), we participated in yet another edition of the ‘A Day at the Park’ (Um Dia no Parque) campaign, which, in 2020, featured an online program.

Given the challenges faced during the pandemic, we also decided to develop actions parallel to our cause to minimize the impacts of this crisis on society, since, besides our sense of responsibility as an institution aiming to create an impact, visiting parks depends first and foremost on returning to normality. In partnership with important institutions dedicated to public health, we supported, among other actions, the SoroEpi study, a COVID-19 monitoring project in the city of São Paulo.

All in all, 2020 was an atypical and challenging year, but one that reinforced Semeia’s commitment to making our parks a source of pride for Brazilians. We will remain aware of opportunities for institutional improvement and the regulatory frameworks necessary to ensure efficiency and implement new management models, as well as contribute to initiatives that can accelerate and materialize private-public partnerships so that the population may have greater access to this significant natural heritage.

Brazil’s natural capital must be increasingly understood as a strategic pillar and driver of the country’s socioeconomic development. The shift we have seen in the world since the latest elections in the United States and the resumption of environmental commitments by major world powers only reaffirms the importance of a modern and strategic environmental agenda compatible with the demands of the 21st century. To that end, we will always be ready to support governments and civil society to make this ambition a reality.

3.Helping governments care for parks

3.Helping governments care for parks

With each partnership signed to manage natural and urban parks across the country, new opportunities for improving access and experiences in these places are created, benefitting all of society.

We stand firm in our belief that partnerships are a possible way forward to support public management in creating and maintaining these areas, providing subsidies for infrastructure and service improvements that can create new opportunities for the country’s socioeconomic development.

For ten years, we have been supporting governments at all levels – federal, state, and municipal – in structuring and implementing partnership programs aimed at the management and enhancement of Brazilian parks. Additionally, we work directly in building and strengthening a legal and institutional environment guided by ethics and transparency, which may encourage the creation of initiatives committed to the environment and society.

Nowadays, Semeia has currently mapped 68 natural and urban parks for which government agencies intend to develop partnerships, as well as countless government teams, at all three levels of government, duly constituted and already mobilized to move forward with these projects.

4.Support for private engagement in park partnerships

4.Support for private engagement in park partnerships

Even amid the adversities created by the COVID-19 pandemic, 2020 saw the growing engagement of private actors in partnership projects and concessions in parks across the country.

The promotion of spaces for dialogue was essential to expand and shed light on new opportunities for partnerships and to support the private actors involved in this agenda in facing the impacts resulting from the pandemic.

Therefore, in 2020, we held virtual meetings and project presentation meetings to create a favorable environment for interaction between governments and potential investors as a way to help disseminate the portfolio of Brazilian projects and foster solutions that could boost partnerships during the pandemic.

With these activities, we helped bring light to new investment opportunities in parks while also collaborating to consolidate partnerships as an instrument that can be allied with socioeconomic development, conservation, and public appreciation of the country’s protected areas, in synergy with another agenda equally relevant to the market: the global ESG (Environmental, Social and Governance) agenda.

Semeia Webinar – Park Partnerships

To discuss the challenges and perspectives of park partnership projects during the COVID-19 pandemic, we idealized and launched the Semeia Webinar – Park Partnerships series.

Throughout the year, we held 11 virtual meetings focused on dialogues with the concessionaires of natural and urban parks in the country – Parquetur, Cataratas Group, Construcap, Urbanes, and Macuco Safari –; forums with authorities and experts from the federal, state, and municipal government; and technical meetings that addressed topics such as how to re-balance contracts and how to develop demand studies.

5.Sowing knowledge

5.Sowing knowledge

The studies published in 2020 brought into perspective experiences, learning and good practices adopted in protected areas in Brazil and worldwide.

Based on the production and dissemination of knowledge, we help park management teams and other actors involved in this agenda face the challenges ahead, especially those created by the pandemic.

We believe the more knowledge about parks and green areas is disseminated in society, the greater the engagement of people with the conservation of these spaces will be. Likewise, we believe that producing information is a way of contributing so that new initiatives focused on the sustainable development of these areas can be created, leading to improved access and services to the public.

6.Engagement with the cause

6.Engagement with the cause

Stimulating people’s proximity to the parks and raising their awareness on the value and importance of these areas for quality of life, health, and well-being is one of Semeia’s missions.

To achieve this, we operate in a network with several partners who also believe in this cause and help us disseminate information and knowledge about parks and enhance actions that promote the people’s involvement and connection with these spaces.


To promote inspiring dialogues about parks, health, and society among the most diverse audiences involved or interested in this agenda, in 2020, we launched the SemeiaLive series of webinars. This initiative included 20 online meetings, transmitted by the Semeia channel on Youtube and Facebook, bringing together experts from different areas, who addressed topics related to the benefits of parks for health and quality of life and to the public use of these areas, among other themes.

A Day at the Park (Um Dia no Parque)

Click on the image and watch the festival A Day at the Park 2020 (in Portuguese).

Click on the image and watch the festival A Day at the Park 2020 (in Portuguese).

A Day at the Park (Um Dia no Parque)

As a result of the protection measures against the coronavirus, the third edition of the ‘A Day at the Park’ (Um Dia no Parque) campaign featured an online program between October 12th and 18th. During this period, the event held thematic webinars and a festival with artistic and cultural presentations and statements from public figures on the Brazilian environmental agenda.

170 face-to-face actions in protected areas that were open to the public at the time of the event were also recorded. This campaign is promoted annually by the Coalizão Pró-UC (Pro-CU Coalition) to sensitize the Brazilian public, raising awareness to the importance of conservation, increasing public appreciation of protected areas, and bringing people closer to nature, thus strengthening their link with these spaces. We supported this initiative through a financial contribution for its activities and by developing actions for engagement and a relationship with the media.

Participation in Events

The construction of a common and positive agenda for Brazilian parks demands, above all, the promotion of dialogue among the diverse audiences involved in this cause.

Amid the limitations brought about by the pandemic, which prevented face-to-face contact between people, we participated in several online forums that contributed to foster interactions and the exchange of knowledge about parks and their management models.

Engagement beyond the cause

As a civil society organization that works to increase the appreciation and value of Brazilian parks and through it works for people’s leisure, culture, and well-being, we understand the fundamental need to (re)act in favor of an emerging cause in 2020: public health.

For this reason, in 2020, besides our regular activities, we have also joined efforts with initiatives focused on minimizing the effects of the pandemic in our country.

SoroEpi MSP Project – COVID-19 Monitoring Study in the city of São Paulo

Ventilators for the Public Health Network (SUS) of the State of São Paulo

SP Mais Humana (‘More Humane SP’)

We supported the execution of the SoroEpi MSP pilot project, which aims to estimate the percentage of people infected by COVID-19 in the city of São Paulo and, based on that, provide scientific analyses that can help subsidize public policies aimed at controlling and fighting the spread of the coronavirus in the city. This initiative is led by researchers from the University of São Paulo and the Federal University of São Paulo, in partnership with Grupo Fleury and IBOPE Inteligência, besides having the support of the Todos pela Saúde (‘Everyone for Health’) program. In 2020, the study was carried out in four stages. See the main reports on the results of each phase (all in Portuguese):

We made donations for the purchase of 206 lung ventilators destined for public health units in the state of São Paulo. This initiative was conceived and put into practice by Comunitas with the support of Semeia and other social organizations.

Through the SP Mais Humana platform, we made donations for the purchase of basic-needs grocery packages that were sent to the leading social programs maintained by the Social Fund of the State of São Paulo.

7.Semeia in the media

7.Semeia in the media

Despite the media coverage mainly guided by the COVID-19 pandemic, we also had the opportunity to contribute to the public debate on the park agenda in Brazil in 2020.

We believe that media projection can help sensitize and raise societal awareness to the great importance of parks for the country’s quality of life, leisure, culture, and socioeconomic development, as well as contributing to better understanding the benefits that partnership models may add to the management and, consequently, to the conservation and enhancement of these areas.

Among the aspects reflected by the media in 2020, the promoting role of parks and green areas for public health stands out, especially at a time when a large part of the population was in social isolation due to COVID-19. We contributed to broaden this discussion by bringing data and information that helped show how these spaces work as vectors for cohesion and social well-being.



In a year as atypical as 2020, joining efforts was essential to continue our impactful work to improve the management of Brazilian parks.

Through partnerships with different actors, we developed initiatives that shed light on emerging and structural issues related to the promotion, appreciation, and improvement of protected areas in the country.

Logo Colorado State

In 2020, our partnership with CSU resulted in actions to disseminate knowledge to civil society and park management teams.

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Logo Unidos Cuidamos

In 2020, we continued the systematic articulation work for the defense of Brazilian parks led by the Coalizão Pró-UC (Pro-CU Coalition).

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In 2020, we launched the publication ‘Parks for Everyone – Suggestions for the implementation of urban parks with a gender perspective’, developed in partnership with UNOPS, with the support of UN Women and UNAIDS.

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In partnership with the BNDES, we developed a series of initiatives, including meetings and training activities to support state governments in their park concession programs.

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Logo WWF

As described in the “Sowing knowledge” section, we taught one of the subjects of the WWF Brazil Distance Learning Course: Management of Protected Areas.

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Logo Sesc

Our partnership with SESC São Paulo resulted in our participation in the Course on Management of Natural Protected Areas, described in the previous section of this report.

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Logo Banco Mundial

Continuing the work started in 2019, together with the World Bank, we supported the development of partnerships for protected areas in Tocantins, mainly the Jalapão State Park.

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9.Economic and financial results

9.Economic and financial results

Application of resources

Considering the atypical context created by the pandemic, some initiatives planned for 2020 have been adapted, while others had to be canceled. The initial budget for 2020 went through arrangements that represented an 11.5% reduction of the total initial budget. We also reached a saving of 6% in relation to this reduced budget for the period.

1 Part of this amount was allocated to the actions listed in this report under the topic “Engagement beyond the cause”.

Value Added Statement

Audit Opinion

We value transparency in all our management processes. For this reason, we adopt best organizational governance practices, auditing and reporting our results annually.

We value transparency in all our management processes. For this reason, we adopt best organizational governance practices, auditing and reporting our results annually. Click here to see the report of the audit carried out in 2020 (in Portuguese).

Click here to see the report of the audit carried out in 2020 (in Portuguese).




Pedro Luiz Barreiros Passos

As Semeia's Founder, Pedro participates on different boards and in entities dedicated to the country's industrial and social development, being president of S.O.S. Mata Atlântica Foundation since 2013. He also founded Natura and is a current co-chairman on the Board of Directors. He holds a degree in Production Engineering from USP and in Business Administration from FGV.

Guilherme Ruggiero Passos

Mr. Passos holds a degree in Production Engineering from USP and an MBA from the London Business School. He is a manager at Anima Investimentos, a wealth management company. He previously worked at Pragma Patrimônio and Bain & Company.

Diego Freitas

Diego holds a degree in Economic Sciences from Insper (Institute of Education and Research) and has participated in executive education programs in Columbia and in development activities for Board Members at the IBGC (Brazilian Institute of Corporate Governance). Diego is a partner at Anima Investimentos and the manager responsible for local strategies.

Fábio Tran

Director of the Omidyar Network, Fábio co-leads investments in education in Latin America, with an emphasis on Brazil. He previously worked at Rocket Internet, taking different leadership roles in the consumer tech portfolio in Latin America and Europe. He was previously also Executive Director of Fundação Estudar.

Lucilene Silva Prado

Lucilene is a lawyer with expertise in corporate and tax law. She was the legal director of Natura and is currently a partner at Derraik e Menezes Advogados (Law Firm). She is a professor at Insper (Institute of Education and Research) and chairs the Fiscal Councils of Instituto Natura and RAPS (Political Action Network for Sustainability).


Adriano Sundfeld



Aline Rezende



Fernando Pieroni


Chief Executive Officer

Joice Tolentino


Institutional Relations

Lorena Assis



Mariana Haddad



Olavo Makiyama



Rodrigo Góes



Stefanie Saturnino



Victor Hugo Costa



External collaborators

Semeia works with companies hired to carry out specific activities related to institutional management and project development.

Bárbara Matos, Carlos Falcão, CEBRAP (Brazilian Center of Analysis and Planning), Havine Research, Kleriston Karlos, Locomotiva Research Institute, Maria Isabela Meloncini, Ricardo Silva, Urban Systems, Volpe Deejay.

Press office:
Tamer Comunicação Empresarial (Corporate Communication company)


Design and Digital Communication:
Ativ Green

Human Resource Management:

Information Technology:

Legal advice:
Derraik & Menezes Advogados Associados


Credits Share report

April of 2021

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1. Parque Estadual do Jalapão (TO) | Julius Dadalti / CC BY-SA 4.0

2. Parque Nacional da Serra da Bodoquena (MS) | Paulo Robson de Souza / CC BY-SA 4.0

3. Parque Nacional da Serra Geral (RS) | Vinicios de Moura / CC BY-SA 3.0

4. Parque Estadual Turístico do Alto Ribeira (SP) | Andre Daffara / CC BY-SA 4.0

5. Parque Nacional da Chapada dos Veadeiros (GO) | Cristiano Quintino / CC BY-SA 3.0

6. Parque Municipal de Belo Horizonte (MG) | Paulo JC Nogueira / CC BY-SA 3.0

7. Rafael Barreto / CC BY-SA 4.0

8. Parque Nacional Marinho dos Abrolhos (BA) | RobertoCostaPinto / CC BY-SA 4.0

9. Parque Nacional da Chapada dos Guimarães (MS) | integracaochapadadosguimaraes / CC BY 2.0

1. Who we are
Parque Nacional do Catimbau (PE) | Elias Rodrigues de Oliveira (EROliveira) / CC BY-SA 4.0

2. Message from the board and the CEO
Parque Nacional da Chapada dos Veadeiros (GO) | Lfcassino / CC BY-SA 4.0

3. Helping governments care for parks
Parque Nacional da Serra da Capivara (PI) | Ricardo Maia

Federal Government:
Parque Nacional Aparados da Serra (RS) | Germano Roberto Schüür / CC BY-SA 3.0

BNDES program to support state governments:
Parque Estadual do Ibitipoca (MG) | Glauco Umbelino / CC BY 2.0

State of São Paulo:
Parque Estadual Serra do Mar (SP) | Luciano Thomazelli / CC BY-SA 3.0

State of Minas Gerais:
Gruta do Maquiné, Rota Lund (MG) | Sylvio Bazote / CC BY-NC-SA 2.0

State of Mato Grosso:
Parque Estadual das Águas Quentes (MT) | CUCO-SEMA-MT

Municipal Government of the City of São Paulo (SP):
Parque Trianon (SP) | marciookabe / CC BY 2.0

Municipal Government of the City of Porto Alegre, in the State of Rio Grande do Sul (RS):
Parque da Orla do Guaíba em Porto Alegre (RS) | PMPA Luciano Lane

Municipal Government of São José dos Campos (SP):
Parque Municipal Roberto Burle Marx (SP) | Fernando Stankuns / CC BY-NC-SA

4. Support for private engagement in park partnerships
Parque Nacional de Itatiaia | Misstetei / CC BY-SA 3.0

Project presentation meetings

1. Parque Nacional da Serra Geral (RS) | Rodrigo Kaspary / CC BY-SA 3.0

2. Rota Lund Gruta do Maquiné (MG) | Sylvio Bazote / CC BY-NC-SA 2.0

3. Parque Orla do Guaíba (RS) | Joel Vargas / CC BY-NC-SA 2.0

4. Parque Veu das Noivas (MG) | Vicente Eugenio / CC BY 2.0

5. Sowing knowledge
Parque Nacional do Pau Brasil | Luciano Candisani

6. Engagement with the cause
Serra da Mantiqueira | Daniela Lopes Segadilha / CC BY-SA 4.0

7. Semeia in the media
Parque Nacional da Serra da Bodoquena (MS) | Lucas Cordeiro Barbosa Dijigow / CC BY-SA 4.0

8. Partnerships
Parque Nacional da Chapada Diamantina (BA) | Darli Morais / CC BY-SA 3.0

9. Economic and financial results
Fernando de Noronha (PE) | NicolasAlbuquerqueWolf / CC BY-SA 3.0

10. Contributors
Parque Estadual de Vila Velha (PR) | Gustavo Saddi Barbosa / CC BY-SA 4.0